The Book – an Addiction for Life (Czech Republic)

This non-commercial reading campaign is aimed primarily at the younger generation. Well-known personalities from a wide variety of fields talk of their relation to reading in short video clips with animated inserts. The clips are posted on Facebook, YouTube, Stream and the websites of cooperating publishers, booksellers and other cultural organisations.

View the clips at:
http://youtube.com/watch?v=6X4l4cC34-I or at http://sckn.cz/index.php?p=cteni

This project is run by Svět Knihy (Czech Republic).